Pixel 11 owners with a Gemini subscription in the U.S. get the feature first through the beta Phone app.
Google is testing a feature called Call for Me that lets Gemini place calls to businesses on a user’s behalf. The experiment starts with Pixel 11 owners who pay for a Gemini subscription in the U.S., and it requires the beta version of Google’s Phone app on Android. Gemini uses the user’s own number, dialed straight from the phone, and it can share personal information the user approves.
Google has pursued AI-assisted calling for years. The company demonstrated Google Assistant booking a salon appointment at its I/O developer conference, complete with filler sounds to sound natural. Last year, Google shipped Ask for Me for pricing and service questions, and Pixel phones already offer Hold for Me, Talk to a Live Rep, and Direct My Call for navigating phone trees and automated menus.
For builders, Call for Me signals that Google is productizing the full call workflow rather than a single step. The system dials out, introduces itself, navigates automated phone menus, waits on hold, and then handles the conversation. Support for approved personal data means agents can complete transactions such as holds, reservations, and appointment changes, not just information lookups.
Google says it is starting small because real-world conversations are nuanced, and it wants time to get the feature right before a wider rollout. Users can follow each call through a live transcript and take over at any point. Expansion beyond Pixel 11 and the U.S. remains unannounced, so operators should watch how Google handles reliability and handoff.
What matters
- Gemini now shares user-approved personal details during calls and can hand the conversation back.
- Teams building voice agents should note that Google handles IVR menus, hold time, and live takeover.
- Watch whether Google expands Call for Me past Pixel 11 and the U.S. after this small-scale test.
Why it matters
Watch whether Google expands Call for Me past Pixel 11 and the U.S. after this small-scale test.
This GenAI News article was prepared in original wording using reporting and materials published by TechCrunch AI. Source reference: https://techcrunch.com/2026/09/24/google-tests-letting-gemini-make-phone-calls-initially-for-us-pixel-owners/.
Drafted by the GenAI News review pipeline.