Meta introduces Muse, a consumer AI agent, while rivals OpenAI and Anthropic focus on enterprise tools.

Meta unveiled Muse, a consumer AI agent, at its Connect event. CEO Mark Zuckerberg emphasized that Meta will push AI features across all its products. The company also introduced a Tamagotchi-style AI device for adults. A TechCrunch reporter found unclaimed money with Muse but described the feature as a party trick.

Meta’s Connect event occurred during a week when OpenAI and Anthropic launched new models. Those rivals focus on coding and enterprise tools. Anthony Ha of TechCrunch said OpenAI and Anthropic plan to go public and need to earn money at a large scale. Meta instead bets on consumer-friendly AI.

Meta’s consumer strategy differs from the enterprise push of OpenAI and Anthropic. Builders and operators should note that Sean O’Kane called Muse a party trick that will not drive ongoing usage. Trust remains a concern because Meta’s advertising business relies on user data. Users question whether they can trust Meta’s AI with sensitive information.

Users question whether they can trust Meta’s AI with sensitive information. The company faces skepticism about using AI for advertising. Watch whether Muse evolves beyond a party trick. OpenAI and Anthropic plan to go public, which will keep enterprise AI in the spotlight.

What matters

• Meta launched Muse at Connect, a consumer AI agent that finds unclaimed money for users.
• Meta’s consumer focus contrasts with OpenAI and Anthropic’s enterprise push for AI builders.
• Watch whether users trust Meta with sensitive data and if Muse drives ongoing usage.

Why it matters

Watch whether users trust Meta with sensitive data and if Muse drives ongoing usage.

This GenAI News article was prepared in original wording using reporting and materials published by TechCrunch AI. Source reference: https://techcrunch.com/2026/09/27/can-muse-overcome-metas-trust-issues/.

Drafted by the GenAI News review pipeline.