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Gen AI News Talk

How the Amazon AMET Payments team accelerates test case generation with Strands Agents

At Amazon.ae, we serve approximately 10 million customers monthly across five countries in the Middle East and North Africa region—United Arab Emirates (UAE), Saudi Arabia, Egypt, Türkiye, and South Africa. Our AMET (Africa, Middle East, and Türkiye) Payments team manages payment selections, transactions, experiences,...

Transform AI development with new Amazon SageMaker AI model customization and large-scale training capabilities

With the advancement in tools and services that make generative AI models accessible, businesses can now access the same foundation models (FMs) as their competitors. True differentiation comes from building AI that is highly customized for your business—something your competitors can’t effortlessly replicate. Although...

How AutoScout24 built a Bot Factory to standardize AI agent development with Amazon Bedrock

AutoScout24 is Europe’s leading automotive marketplace platform that connects buyers and sellers of new and used cars, motorcycles, and commercial vehicles across several European countries. Their long-term vision is to build a Bot Factory, a centralized framework for creating and deploying artificial intelligence (AI)...

Securing Amazon Bedrock cross-Region inference: Geographic and global

The adoption and implementation of generative AI inference has increased with organizations building more operational workloads that use AI capabilities in production at scale. To help customers achieve the scale of their generative AI applications, Amazon Bedrock offers cross-Region inference (CRIS) profiles, a powerful...

How Omada Health scaled patient care by fine-tuning Llama models on Amazon SageMaker AI

This post is co-written with Sunaina Kavi, AI/ML Product Manager at Omada Health. Omada Health, a longtime innovator in virtual healthcare delivery, launched a new nutrition experience in 2025, featuring OmadaSpark, an AI agent trained with robust clinical input that delivers real-time motivational interviewing and...

Crossmodal search with Amazon Nova Multimodal Embeddings

Amazon Nova Multimodal Embeddings processes text, documents, images, video, and audio through a single model architecture. Available through Amazon Bedrock, the model converts different input modalities into numerical embeddings within the same vector space, supporting direct similarity calculations regardless of content type. We developed...