The test adds a Buy button to select product listings and points users to a Flipkart checkout flow without leaving the AI interface.

Google has begun testing a way for shoppers in India to buy products from Walmart-owned Flipkart directly inside Gemini and Google’s AI Mode. A Buy button appears on select Flipkart listings and routes users into a Flipkart checkout flow without leaving the AI interface. The test covers a small set of products and users.

The early test is limited to a small selection of products, including smartphones, electronics, and mobile accessories. Google invested about $350 million in Flipkart in 2024 for a minority stake, and named Flipkart this month as a partner for agentic shopping in India. Google has also built the Universal Commerce Protocol, an open standard for AI agents to handle shopping and checkout.

The test marks a shift from recommending products to completing transactions inside AI interfaces. Retailers and commerce platforms should plan for checkout flows that render inside chat, not only on their own domains. Merchants that rely on last-click attribution or owned storefronts need to track how AI surfaces intermediate demand.

Google plans to expand the experience more broadly in late October, ahead of India’s festive shopping season, according to a person familiar with the matter. The company has not disclosed what technology powers the Flipkart checkout link, and it declined to share details beyond saying it regularly runs experiments. Rivals including OpenAI are also adding commerce features to their AI products.

What matters

• Google shows a Buy button on select Flipkart listings inside Gemini and AI Mode for some users.
• Builders should treat AI chat surfaces as checkout channels, not just product discovery tools.
• Google plans a broader rollout in late October, timed to India’s festive shopping season.

Why it matters

Google plans a broader rollout in late October, timed to India’s festive shopping season.

This GenAI News article was prepared in original wording using reporting and materials published by TechCrunch AI. Source reference: https://techcrunch.com/2026/09/26/google-tests-buying-from-walmart-owned-flipkart-through-gemini-and-ai-mode-in-india/.

Drafted by the GenAI News review pipeline.