The Bengaluru startup says its software automates model deployment and tuning so companies get more from existing GPU infrastructure.

Nvidia invested in Simplismart, an Indian startup that helps companies run AI models more efficiently on existing GPUs. The $14 million all-primary Series B round valued the four-year-old Bengaluru company at about $100 million including new funding. Dallas Venture Capital led the round, with Accel, Shastra VC, Micromax, and Nvidia participating.

Companies face rising GPU spending as AI workloads grow, and different applications need different trade-offs among speed, cost, and performance. Simplismart sells software that sits between models and infrastructure and automates deployment. Customers can use its platform or run models in their own cloud and on-premises environments, and cloud providers can use the software to operate inference services.

Simplismart says InVideo cut GPU serving costs by 56% with its software, and the startup also works with HeyGen, Higgsfield, and Ema. Yotta uses Simplismart technology for serverless AI inference in Shakti Studio. For operators, the pitch is higher utilization from existing GPU fleets and less manual tuning for latency, throughput, and cost targets.

Simplismart’s annualized revenue run rate grew 14-fold in six months to an eight-figure sum, according to CEO Amritanshu Jain. More than half of revenue comes from the U.S. even though the startup has more customers in India. Watch whether Nvidia’s backing helps Simplismart expand with cloud providers and enterprise AI teams beyond its current customer base.

What matters

• Nvidia joined Accel, Shastra VC, Micromax, and lead investor Dallas Venture Capital in the all-primary round.
• Simplismart tunes inference speed, throughput, and GPU use so teams avoid manual configuration work.
• Simplismart reports a 14-fold revenue run-rate increase in six months, with most revenue coming from the U.S.

Why it matters

Simplismart reports a 14-fold revenue run-rate increase in six months, with most revenue coming from the U.S.

This GenAI News article was prepared in original wording using reporting and materials published by TechCrunch AI. Source reference: https://techcrunch.com/2026/10/27/nvidia-backs-indian-startup-helping-companies-run-ai-models-with-fewer-gpus/.

Drafted by the GenAI News review pipeline.