Bloomberg reports the device is donut-shaped, made of premium metal, and could drive ChatGPT deeper into daily life.
Bloomberg reports OpenAI will release a donut-shaped smart speaker priced between $300 and $400. The new device will use high-quality metal and feature moving parts, giving the hardware a premium look.
OpenAI is developing the device with LoveFrom, the design studio founded by former Apple design chief Jony Ive. The Apple lawsuit over trade secrets adds uncertainty to the hardware effort, and Bloomberg expects a 2027 release.
For builders and operators, the device represents a new edge surface for ChatGPT, and its premium price may limit mainstream adoption. Enterprise teams should watch how OpenAI manages hardware integration alongside its software roadmap.
The key variable is Apple’s trade secrets lawsuit, which could affect the device’s release timeline. OpenAI has denied wrongdoing, but builders should track how the legal fight influences the 2027 launch plan.
What matters
- OpenAI will release a donut-shaped smart speaker with premium metal construction in 2027.
- The premium price point positions the device as a high-end home AI hub for ChatGPT.
- The Apple trade secrets lawsuit remains an open risk for OpenAI’s new hardware push.
Why it matters
The Apple trade secrets lawsuit remains an open risk for OpenAI’s new hardware push.
This GenAI News article was prepared in original wording using reporting and materials published by TechCrunch AI. Source reference: https://techcrunch.com/2026/08/06/openais-new-ai-smart-speaker-will-reportedly-sell-for-between-300-400/.
Drafted by the GenAI News review pipeline.