The hotel group built a ChatGPT plugin that lets travelers find, compare, and book stays during trip planning.

Radisson Hotel Group has brought hotel discovery into ChatGPT through a plugin built with Accenture and OpenAI technology. The tool helps travelers find, compare, and book hotels while they plan trips, according to OpenAI. Radisson is using ChatGPT as a place for travel research and booking, not just general questions.

Radisson Hotel Group partnered with Accenture to build the plugin, and the project uses OpenAI technology. Accenture worked with Radisson on the ChatGPT plugin, which helps travelers find, compare, and book hotels while planning trips. OpenAI provides the technology behind ChatGPT, the platform where the hotel discovery and booking experience now appears.

For builders and operators, the Radisson plugin shows that ChatGPT can host travel discovery and booking workflows inside a conversational interface. Enterprise teams can reach travelers earlier in the research phase, when they compare options and make plans. The integration also pushes travel brands to treat ChatGPT as a distribution and service channel rather than only a marketing site or app.

Travel brands will watch how travelers use the ChatGPT plugin to find, compare, and book hotels while planning trips. The next test is whether OpenAI and Accenture extend similar plugins to more hotel groups and travel categories. Operators should track whether ChatGPT becomes a durable booking channel or remains a discovery tool that hands travelers off to existing systems.

What matters

• Radisson and Accenture built a ChatGPT plugin that lets travelers find, compare, and book hotels.
• The plugin shows how travel brands can move discovery and booking into conversational AI interfaces.
• Builders should watch whether OpenAI expands ChatGPT plugins for more hotel inventory and direct bookings.

Why it matters

Builders should watch whether OpenAI expands ChatGPT plugins for more hotel inventory and direct bookings.

This GenAI News article was prepared in original wording using reporting and materials published by OpenAI News. Source reference: https://openai.com/index/radisson.

Drafted by the GenAI News review pipeline.