The prompt-based feature pins each feed to its own tab on the YouTube home page on web and mobile apps.

YouTube introduced custom feeds at its Made on YouTube event on Wednesday. The feature lets users type a description of the videos they want to see, and Google’s Gemini model builds a feed around that request. The resulting feed appears in its own tab pinned to the top of the YouTube home page. YouTube says its corpus holds more than 20 billion videos.

The move follows similar feed-building tools from other social platforms. Bluesky popularized the idea years ago and rolled out an AI tool called Attie this year. Meta’s Threads, Instagram, X, and Spotify have launched comparable features, many of them AI-powered. Emily Moxley, YouTube’s VP of Product Management for Viewer AI, described the feature to reporters in a pre-brief before the event.

For builders and operators, custom feeds add a second discovery surface that runs on user intent rather than a single ranked feed. The feature accepts long prompts that specify what to include, exclude, or prioritize, which gives teams a clearer way to describe an audience. Detailed prompt control matters because it lets creators and publishers target a mood, a format, or a viewing window.

Support for creating multiple custom feeds rolls out across YouTube on web and mobile starting next month. Custom feeds will not replace the main feed, which still carries all recommendations. Operators should watch how the tabs shape discovery and which prompt patterns surface their content.

What matters

• YouTube announced custom feeds at its Made on YouTube event, with Gemini turning prompts into feeds.
• Operators gain a second discovery surface that runs on user intent instead of a single ranked feed.
• Multiple custom feeds roll out on YouTube web and mobile starting next month, the company says.

Why it matters

Multiple custom feeds roll out on YouTube web and mobile starting next month, the company says.

This GenAI News article was prepared in original wording using reporting and materials published by TechCrunch AI. Source reference: https://techcrunch.com/2026/09/23/youtube-will-let-you-build-your-own-algorithm-with-ai/.

Drafted by the GenAI News review pipeline.