The tech company aims to boost ad revenue growth with a revamped platform incorporating AI-powered retrieval and ranking systems.
As part of its ongoing efforts to woo back advertisers, X has started rolling out a rebuilt ad platform powered by artificial intelligence. The revamped platform aims to improve the efficiency and effectiveness of targeted campaigns, making it easier for marketers to reach their desired audience.
According to forecasts from eMarketer, X’s ad business has been showing signs of recovery in recent years. The estimated ad revenue of $2.26 billion in 2025 is expected to rise to $2.46 billion in 2026. While still behind Twitter’s 2021 ad business, the growth trend suggests that X is on the right track.
The new ad platform incorporates AI-powered retrieval and ranking systems, which enable more targeted and effective advertising campaigns. This shift towards AI-driven marketing solutions reflects a broader industry trend, with many major tech companies investing heavily in AI-powered tools for advertisers.
X’s focus on rebuilding its ad platform comes after the company merged with Musk’s xAI last year. The integration has allowed X to leverage AI expertise to enhance its advertising capabilities and better compete in the market.
What matters
- Estimated ad revenue of $2.26 billion in 2025, rising to $2.46 billion in 2026
- New platform features more modern targeting capabilities and AI-driven campaign enhancements
- X’s focus on rebuilding its ad platform comes amid a broader industry shift towards AI-powered marketing solutions
Why it matters
X’s focus on rebuilding its ad platform comes amid a broader industry shift towards AI-powered marketing solutions
This GenAI News article was prepared in original wording using reporting and materials published by TechCrunch AI. Source reference: https://techcrunch.com/2026/04/30/x-announces-a-rebuilt-ad-platform-powered-by-ai/.
Drafted by the GenAI News review pipeline.